Emily Pets Cat Litter Brand Story
Ⅰ BRAND
Emily Pets is the first brand of PY-PET group, which was registered in 2011 and named by its founder Sunny.
Emilypets, a pet lifestyle brand based on cat litter, always believes that cat litter is not only a functional product, but also a gentle link between people and cats, making every shovel a gentle companion in two directions.
Ⅱ INSPIRATION
Our inspiration stems from the scalding kindness hidden behind the ancient spirits in Angels Love Beauty.
This unrestrained gentleness is just our understanding of the relationship between people and cats: cats are never domesticated pets, but wild and poetic life accomplices, who accompany and heal us in a unique way.
Emilypets was born to protect this beauty, and determined to make every cat litter a gentle footnote hidden in the daily life of raising pets, connecting the interesting souls of people and cats. Adhering to the core idea of “fun is the table, kindness is the core”, we hide our love for cats, owners and the world in every detail.
Ⅲ BRAND SLOGAN
Wild with curiosity, symbiotic with gentleness!
Every grain of sand is saying: I can accept your uniqueness.
Ⅳ BENEFIT ALL BEINGS
- For cats, we create a safe utopia that can “run wild” at will. Rejecting the intervention of industrial chemicals, YEATION food-grade tofu sand, traceable ore and other natural raw materials, grinding the particle ratio that fits the foot feeling of the meat pad and restores the feeling of grasping in the wild, so that the cat’s digging and burying are instinctively free to release, and it is free to be herself without accommodating human rules.
- For the host, we hand over a gentle key to read Mao’s mind. Understand that cats are picky about particles, and develop different particle sizes to adapt to different foot preferences; Understand the pet owners’ worries about the odor, introduce deodorization technology to make the odor dissipate silently, and make the daily sand basin interaction become a healing moment without words, and understand the cat’s small emotions in daily life.
- To the world, we stick to the goodwill of “gentleness and sustainability” and let love extend to the whole life circle. Raw materials adhere to a degradable and low-carbon footprint, plant-based cat litter can be degraded by flushing toilets, and ore sands use tailings as renewable resources; Advocate simplicity and pampering, and reject consumerism and excessive waste.
Emilypets has never been a pure cat litter producer, but also a translator of the gentle relationship between people and pets.
We take love as the sand, paving the gentle world where people and pets coexist, making curiosity hidden in every instinctive interaction of cats, making gentleness melt into every daily moment of pet owners, making every moment of shoveling excrement full of warmth, and making ordinary pet life shine with this company.
