New trends of cat litter wholesale industry: innovation drive and market expansion in parallel As the pet craze continues to heat up, cat litter, as an essential product for cat families, has attracted much attention in its industry development.

Recently, the cat litter wholesale industry has shown a series of new changes, from product innovation to industrial scale expansion, showing a vigorous development trend.

Product Innovation: Meeting Multiple Needs In product research and development, major brands continue to exert their efforts to meet the increasingly diverse needs of consumers.

At the same time, some enterprises began to pay attention to the field of environmental protection and sustainable development, and tried to make cat litter with renewable and degradable materials.

For example, some brands have launched cat litter products with coffee grounds, tea grounds, bamboo powder and other wastes as raw materials, which not only realizes the reuse of resources, but also reduces the impact on the environment.

This trend is in line with the current consumer’s pursuit of environmentally friendly products and is expected to become a new growth point in the cat litter market in the future.

Among many innovative enterprises, Puyuan (Dalian) Pet Products Co., Ltd. performed quite well. Founded in 2005, the company has more than 20 years of experience in the production of pet products cat litter wholesale .

Relying on Dalian’s abundant raw material advantages and keen insight into the pet products market, the company started the journey of R&D, production and sales of pet products.

Puyuan Company attaches great importance to R&D innovation, and has a professional R&D team with rich industry experience and professional knowledge, covering materials science, animal nutrition, pet behavior and other fields.

In the research and development of cat litter products, the team constantly explores new materials and production processes to improve product quality and meet the diversified needs of the market.

For example, the new plant cat litter cat litter wholesale developed by it has improved its environmental protection performance and application effect, and contributed to the development of environmentally friendly cat litter products.

Industrial scale expansion: regional agglomeration effect highlights From the perspective of industrial scale, the cat litter industry in many places has developed rapidly, showing obvious regional agglomeration effect.

According to the data of Science and Technology Bureau of Ningcheng, in 2024, the total output of Ningcheng bentonite cat litter exceeded 2 million tons, accounting for about 2/3 of the national output, 1/3 of Asia and 1/5 of the world.

At present, Ningcheng has 33 cat litter production enterprises in , including 10 regulated enterprises. Their products are exported to more than 100 countries and regions, and they have reached cooperation with more than 1,400 brands around the world. In 2024, the industry output value reached 1.2 billion yuan.

Local enterprises have continuously increased their investment in R&D and introduced intelligent and automated production lines. At the same time, the production capacity has increased by 30%, and the product yield has increased from 70% to 90%.

In addition, Ningcheng has also built an industrial closed loop of “mining-intelligent production-cross-border logistics-cloud marketing”, and made every effort to build a regional public brand of “Ningcheng Cat litter” by holding activities such as the pet industry development conference.

In addition, Henan Nanhe, as the “hometown of pet food in China”, not only occupies more than 60% of the national market share in pet food production and sales, but also is a relatively large cat litter production base in China, with more than 11,000 pet-related business entities. Viat Pet Products (Luohe) Co., Ltd. in Zhaoling Pet Economic Park adopts domestic advanced IPET electronic control system and Zhengchang granulator, with an annual output of 30,000 tons of cat litter, which is one of the standardized and highly automated cat litter factories in China.

At present, Zhaoling Pet Economy Professional Park has signed more than 20 pet economy projects, covering cat litter and other categories, with an output value of 1.5 billion yuan in 2024. Puyuan (Dalian) Pet Products Co., Ltd. is also expanding in industrial scale.

The company’s main categories are cat litter and small pet padding, and it owns Emily pets, LOVE SAND and Cat Global brands. There are a wide range of products, including sawdust bedding series for hamsters, chinchillas, rabbits and other small animals, pine cat litter series, bentonite cat litter series, tofu cat litter series and so on.

The company’s existing factory covers an area of 60,000 square meters, and several production lines are started together, which effectively guarantees the delivery date and product quality of customers. Moreover, the company is determined to forge ahead, and with the advantages of perfect service network and factory scale, domestic and even global customers can enjoy value-added goods and services.

Through the unique fashion culture-guided webpage display and user experience, the distance between customers and products is closer, a more harmonious online shopping environment is created, and the comfort and convenience of online shopping are improved. Intensified market competition: the integration of online and offline development With the continuous expansion of the cat litter market, the market competition is becoming more and more fierce.

In addition to the competition between traditional brands, the influx of new brands has further intensified the competitive situation in the market. In the fierce competition, online and offline integration has become an important strategy for enterprises to expand their markets. Online e-commerce platform has become an important position for cat litter sales, and many brands attract consumers through live broadcast and short video promotion.

For example, the cat litter enterprises in Ningcheng built a high-standard international e-commerce base, hired more than 30 e-commerce anchors, and broadcast live to 136 countries and regions around the world in four international languages, which enhanced the sales volume and brand influence of products. At the same time, offline channels can not be ignored.

Enterprises can increase the exposure and market coverage of their products by participating in various pet exhibitions and cooperating with pet shops. In the market competition, Puyuan Company also actively explores the road of online and offline integration development. Online, the company relies on e-commerce platforms such as Alibaba Wholesale Network, and with its strong strength and good reputation, its products have been sold in more than 80 countries and regions around the world.

The company also pays attention to brand building, investing more than 300,000 global registered trademarks every year, and actively building brand influence. Moreover, the company actively adjusted its market strategy, withdrew from the price war market in Southeast Asia and focused on South America and other fields.

Its own brand “Emily” has occupied 80% of the market share in South America. Off-line, Puyuan Company actively participated in all kinds of pet products exhibitions, displayed its rich and varied cat litter and litter products, established cooperative relations with pet shops and distributors all over the country, continuously expanded offline sales channels and enhanced the market share of brands.

On the whole, the cat litter industry is in a period of rapid development and transformation, and product innovation, industrial agglomeration and online and offline integration have become the key driving forces for the development of the cat litter wholesale industry.

With the continuous improvement of consumers’ requirements for the quality of life of pets, the cat litter cat litter wholesale industry is expected to continue to expand in innovation and competition, bringing more development opportunities to related enterprises. Enterprises that actively innovate and expand the market, such as Puyuan (Dalian) Pet Products Co., Ltd., will also play a greater role in the development of the industry and provide more quality and diversified product choices for the maj

ority of “shovel officials”.